Marketing Tips

Take A Deep Breathe, Exhale Slowly, and Give It Up

While self-help books seem to be filled with concentrating on the process of something, which is most certainly healthier than objective based thinking, they don’t let on that the process could be just as big a distraction as the objective. You can’t have a process without a goal. You can’t have a goal without a process. So give up the whole structure and focus on the blocks which build these structures.


Marketing: Translators Of Product Reality

Treat others as you would like to be treated, and simple golden rules like these have been derived from complex life situations. Yea! Great rule of thumb, but how come it doesn’t stand alone? If I riddle off a saying to someone they may think it is cool, but they rarely stick, and even then it rarely changes an action. But saying a golden rule in a story thousands of different ways allows people to capture the essence of the rule.


The Best Tool To Filter Noise

For me, there are many things that can make a good day, a good day. For some people, it can be simple things like driving and seeing a really cute puppy on the way home from work. For me, when I get a new idea, or something changes the way I think about something, I feel like it has been a good day. One of my favorite ways I get this feeling is from reading RSS feeds. But there is a deep dark secret about RSS feeds that bloggers do not share.


Keeping It All In Perspective

Here are some things that will help you keep things in perspective as you write online


To Be different, or Not To Be Different: Find Out What You Are

Unbelievable the shit these people spew, then proceed to log onto AOL mail, watch Sportscenter, and bitch about a windows bug that has popped up since they bought it. These people suck the life out of every orifice of my body. You really aren’t that different if you could so easily tune out the things that suck about your life. Mainstream people are really good about not looking for change but instead having it be so in there face, it isn’t really a change at all. If you aren’t willing to do a couple clicks to improve your life, what are you willing to do to make a change and be different? I canguarantee at those companies where people are different and have huge clients, that all their top level execs don’t have even an inclination of what being different is.


Recession or not, people have lost confidence. What does this mean for marketers?

Over the holidays, my parents got one of those big presents that don’t fit under a tree. A car comes to mind for most people, but for my parents, it was an acre and-a-half plot of land. As I was talking to my Mom on the phone, she said something that stuck with [...]


How To Reformat Your Marketing Hard Drive

I’m experiencing overload. That time that you spend staring at the white on your computer screen, that’s overload (or other things). Before I uncluttered my computer, I would spend about an hour a day ruining my vision (literally). After reflection, I realized I didn’t need everything that occupied the hard drive space. So, [...]