Best Marketing Practices
Marketing: Translators Of Product Reality
Treat others as you would like to be treated, and simple golden rules like these have been derived from complex life situations. Yea! Great rule of thumb, but how come it doesn’t stand alone? If I riddle off a saying to someone they may think it is cool, but they rarely stick, and even then it rarely changes an action. But saying a golden rule in a story thousands of different ways allows people to capture the essence of the rule.
Radical Transparency: Widely Discussed, Rarely Executed
So I’ve been thinking a lot about my last blog post. Reasons to delete it, or not. I say to myself, “Greg, this is one of those things people can look at and frown down upon in the future.” At the same time, I feel like there is a rawness to it. Something real. If people see a bad word, or that I staunchly disagree with them on their core beliefs, and judge me on it, cool. I’m judging them right back.
The Death of Desktops
At McCulloch, I’ve been working on moving their workspace, office apps and everything, to a remote server. This move is primarily due to the fact that applications are dependent upon the desktops on which they run, but browser apps are universal. The added perk of a remote server is that the information is then [...]
Radiohead(ing) A Marketing Revolution
Radiohead, one of the world’s most renowned rock groups, has started an industry revolution. After producing six albums for EMI records, the band has parted ways with their old record label and independently produced their first album in four years. In Rainbows will be available for FREE download October 10. Or people [...]