Archive for May, 2009
Marketing: Translators Of Product Reality
Treat others as you would like to be treated, and simple golden rules like these have been derived from complex life situations. Yea! Great rule of thumb, but how come it doesn’t stand alone? If I riddle off a saying to someone they may think it is cool, but they rarely stick, and even then it rarely changes an action. But saying a golden rule in a story thousands of different ways allows people to capture the essence of the rule.