How To Reformat Your Marketing Hard Drive
I’m experiencing overload. That time that you spend staring at the white on your computer screen, that’s overload (or other things). Before I uncluttered my computer, I would spend about an hour a day ruining my vision (literally). After reflection, I realized I didn’t need everything that occupied the hard drive space. So, I reformatted the hard drive. As a result, I’m happier and more productive. As marketers, we need to reformat the tools we use on a weekly basis. The technique we used a week ago may not apply as much today as it did then. Here are some tips on reformatting your marketing strategies that will keep you happier and more productive:
- Be silly and enjoy the unnecessary – GTD and other approaches to work are great for a portion of the day. The rest of the day you shouldn’t have to be as concerned about being so efficient. We aren’t machines. Read your daily horoscope, apply your life to a poem, or simply play some ridiculous music loudly. The horoscope isn’t true, the poem is too deep, and loud music doesn’t make a difference after all, right?
- Researching is fun – Or at least it should be. As marketers we have an obligation to be constantly in touch. I don’t mean double checking your Tréo. I mean we need to be in touch with the world beyond ourselves. While our greatest source of information is within those around us, our second greatest source is beyond our social networks. Take time everyday to learn something new from people completely separate from your life. This little extra could be what gives you an edge in your job.
- Change a habit every couple weeks – While people are creatures of comfort, marketers do not have that luxury. The more habits we are locked into, whatever they may be, somehow prevent you from doing something different. The more locked in we are to physical habits, the more removed we are from the mental stimulation of change. We need to always be on our toes. You think cycling is a good habit? There are at least 20 more activities with the same benefits. Seek constant change or your marketing will become stale.
- Take a moment every day to reflect on your core – What makes you happy in your job? Pursue altruistic goals. This doesn’t apply only to yourself but also to the people around you. Know what makes your friends, coworkers, and family happy. Finally, figure out the best way to balance these goals. Put yourself first and move down the latter. Read your personal mission every day before you start work. This way, every moment of the day, you will know why you are doing, what you are doing (it may also make you reconsider whether a task is worth it or not).
The best marketers are also the best at targeting. They target core emotions, beliefs, and wants. We can achieve this through being more in touch with our own and by shedding those that weigh us down. Reflect, know why, learn, experiment, and be ridiculous. There are many ways to the end, but it always helps to be told that one extra time to, “Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each.” – Henry David Thoreau
Related Posts:
- What Is Marketing?
- The Best Tool To Filter Noise
- Keeping It All In Perspective
- To Be different, or Not To Be Different: Find Out What You Are
- Marketers Not Welcome! – How To Crash A Party
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