Marketing: Translators Of Product Reality
Treat others as you would like to be treated, and simple golden rules like these have been derived from complex life situations. Yea! Great rule of thumb, but how come it doesn’t stand alone? If I riddle off a saying to someone they may think it is cool, but they rarely stick, and even then it rarely changes an action. But saying a golden rule in a story thousands of different ways allows people to capture the essence of the rule.
Radical Transparency: Widely Discussed, Rarely Executed
So I’ve been thinking a lot about my last blog post. Reasons to delete it, or not. I say to myself, “Greg, this is one of those things people can look at and frown down upon in the future.” At the same time, I feel like there is a rawness to it. Something real. If people see a bad word, or that I staunchly disagree with them on their core beliefs, and judge me on it, cool. I’m judging them right back.
The FUCK IT Philosophy: Keeping Entrepreneurs Happy Since 1925
I’m very cynical. I tend to always see why things will fail. Yet, this cynicism has never made me feel depressed, or so I thought. In high school my psychiatrist told me I have all the symptoms of depression without the feeling of being depressed, since I wouldn’t admit it. Today, I know when I am depressed, but it only happens when it is supposed to, as opposed to all the time. Recognizing the feeling was a very small bump on the road to becoming not depressed. The most effective route for my recovery was realizing that I simply have a bleak outlook. In realizing my outlook was bleak, I took a course of action that would curb this feeling as much as possible. It involved eating appropriately, working out, and most of all getting out of bed, which was extremely difficult. The more I was in bed, the more the world around me became worse.
What Is An Original Idea Worth?
Today, business people are finally using the internet to learn about other businesses and help grow their own. In this discovery, they are also finding that they aren’t unique. Someone in China is doing the same thing for a fraction the price. It’s the same thing Metallica saw with Napster. Pirates weren’t just stealing their music, they were discovering all the other Metallicas too. What a humbling experience this must have been.
The Best Tool To Filter Noise
For me, there are many things that can make a good day, a good day. For some people, it can be simple things like driving and seeing a really cute puppy on the way home from work. For me, when I get a new idea, or something changes the way I think about something, I feel like it has been a good day. One of my favorite ways I get this feeling is from reading RSS feeds. But there is a deep dark secret about RSS feeds that bloggers do not share.
Keeping It All In Perspective
Here are some things that will help you keep things in perspective as you write online
The Process Of Changing A Business Around Part IV: A Review
Learning the ropes of the business, I picked up on the story behind where I was and how I ended up there.
Rick McCulloch, the person whose name is on the front door of where I work, has been in media the majority of his career. He started at a large agency, of which the name I forgot. After many years in the industry, Rick and a partner decided to start their own marketing agency. It was pretty successful for its time. For some reason or another they parted ways, in terms that seemed undesirable at best. Rick continued on with the business and maintained a good level of success.
The Process Of Changing A Business Around Part III: Change Is A Pain In The A**
All you hippies think change happens over night
Change is easy to discuss, when you have nothing better to do. Some people were born and bred workhorses; others do a really good job at living life. Then we have bloggers, tech-types, and hackers all have a lot of common qualities. We learn well alone, are intuitive with gadgets, and employ (at times over-employ) the best tools of our trades. On the other side, the majority of people doing business do not pursue improvements in the same way. This isn’t because they choose not to change, but instead, because they don’t understand why it will improve their lives if they have to do so much out of the norm to get there. For those of us who have a natural disposition for exploring the unknown, these improvements are much easier to come by.
The Anti A-Lister: Automatically Generated Memes
Basically, the territory has been claimed, all you noobs are too late, you didn’t miss the wave, but you being on it is only giving the wave more power, in turn you have no identity, even if you’re on twitter.
Not everyone is tuned into these channels of communication yet, but you can imagine what it will be like when they do. The more people tune into this, the more it will enhance the disparities. The people who are on twitter now are there for all the right reasons. They want to learn, expand their reach, and give back to the community, and maybe they will become popular in the process. The problem is that these A-Listers are also much more altruistic than the normal Joe.
What The Pros Don’t Want Amateurs Know: The Truth About Twitter
It is the same as a chatroom from a communication standpoint. There is one difference though, there is no room in the chatroom, it is decentralized conversation. Instead of communicating by visiting a confined space, you are just saying it into the open. Whoever is tuned into you, hears it. Which is why famous bloggers love it so much. They get to make more noise, and the more people tune in, the more people hear them. In Twitter, the room is gone and all that is left is an ego, craving popularity. The more people who hear them, the more people link to them. In turn, many organic inbound links come in from those who have heard, optimizing the A-List Bloggers’ SEO.
To Be different, or Not To Be Different: Find Out What You Are
Unbelievable the shit these people spew, then proceed to log onto AOL mail, watch Sportscenter, and bitch about a windows bug that has popped up since they bought it. These people suck the life out of every orifice of my body. You really aren’t that different if you could so easily tune out the things that suck about your life. Mainstream people are really good about not looking for change but instead having it be so in there face, it isn’t really a change at all. If you aren’t willing to do a couple clicks to improve your life, what are you willing to do to make a change and be different? I canguarantee at those companies where people are different and have huge clients, that all their top level execs don’t have even an inclination of what being different is.
The Process Of Changing A Business Around Part II: That Guy
I’m still ‘That Guy’. Currently, I’m not doing a damn thing, but I have a plan to make a lot of money, just like the underpants gnomes.
The Process Of Changing A Business Around Part I: The Beginning
Four months ago, I was ‘that guy’. Moving down from my parents home in Cleveland, I had found myself laying on my girlfriend’s couch in Atlanta. Her apartment was pretty awesome, especially compared to living in my parent’s basement. She had double crown molding. I didn’t know what double crown blah meant at the time, but I knew it was normally in nicer places.
How Well Does This Site Translate
How well does this site translate?
How I Am Going To Get Better
Things I will improve to enhance this destination.
Nothing I Can Say, Hasn’t Been Said Already
I have heard a saying along the lines of: “There are an infinite amount of ways to screw something up, but there is only one way to do something right,” or something similar. My reply to that, and most other sayings is: “bullshit.” I read about people doing things right all the time. They make [...]
I Will Not Write About Negative Things, I Will Not Write About Negative Things
For some reason, it’s easy for me to write about the negative aspects of business. I almost wrote an article discussing how Microsoft is a monopoly, upon which we are dependant. Obviously! Negative things stick out in the mind. They are easy to spot. Negatives stick out like red flashing lights. Screw them. It [...]
The Death of Desktops
At McCulloch, I’ve been working on moving their workspace, office apps and everything, to a remote server. This move is primarily due to the fact that applications are dependent upon the desktops on which they run, but browser apps are universal. The added perk of a remote server is that the information is then [...]
Marketers Not Welcome! - How To Crash A Party
As I was discussing an idea with my Dad, an barcode-esque tag invisibly built into products such as clothing, I realized the limitations of these almost-free technologies will be self imposed.
Let me first explain the idea. Instead of the barcode serving as a tool for supply chain management and inventory, it will assist search indexing [...]
Recession or not, people have lost confidence. What does this mean for marketers?
Over the holidays, my parents got one of those big presents that don’t fit under a tree. A car comes to mind for most people, but for my parents, it was an acre and-a-half plot of land. As I was talking to my Mom on the phone, she said something that stuck with [...]